Deliver unforgettable online fan experience
"The tool is quick and easy to use for UX analysis and is highly appreciated by our teams." Turn fan enthusiasm into purchases
Give your fans the ultimate online experience and turn their enthusiasm into purchases. Segment visitors and create custom interactions with Air360!
Every page should delight fans
Every click should delight your fans. Make every page a standout! Refine interactions to keep them engaged and ready to buy with Air360.
Nobody loses momentum at checkout
Don’t let fans lose momentum before checkout. Air360 show where they hesitate, helping you smooth the process and boost sales.
No hiccups, just excitement
No hiccups, just excitement! Air360 uncover UX issues quickly so your fans enjoy a flawless shopping experience.
Fan favorites impossible to resist
Make fan-favorite items easy to find and impossible to resist. Air360 optimize visibility to keep sales high and fans happy.
Want to see how easy it is to start?
- Turn fan enthusiasm into purchases
- Every page should delight fans
- Nobody loses momentum at checkout
- No hiccups, just excitement
- Fan favorites impossible to resist
Where fans lose momentum
Fans arrive ready to spend. They stop because the seat map would not zoom on a phone, the ticket type language assumed knowledge they did not have, the shirt printing options appeared after the size was already chosen, or the queue page gave no sense of how long the wait would be. Ticketing reports the seats you sold. It says nothing about the fans who got as far as choosing one. Air360 records the whole path from fixture page to confirmation, so a lost sale has a step attached to it.
What club teams do with it
Build the funnel across fixture, seat selection, ticket type and payment, find the step losing the most sessions, then watch the replays behind it. The causes are rarely about demand - a seat map that needs a pinch gesture nobody discovers, a members-only price that does not explain who qualifies, a shirt personalisation flow that loses the basket on the way back. Because interactions are captured automatically, you can compare a matchday spike against a quiet week, or members against general sale, without preparing for it.
Common questions
Why do fans drop off before completing a ticket purchase?
Ticketing flows compress a lot into a short window, seat selection, category, quantity, membership check and payment, often under time pressure. Air360 captures the whole flow automatically, so you can see the drop-off at each step and open the session replays behind it to watch where fans hesitated or hit a wall.
How do we spot problems during an on-sale?
Web Vitals and error monitoring run in real time next to the behavioural data, so a sudden fall in completed purchases can be checked against page performance and JavaScript errors straight away. Conversion rate performance can be measured over the specific window rather than blended into a weekly average.
Can I analyse ticketing and merchandise separately?
Yes. You can define a funnel per flow and compare them, so ticketing and retail are measured on their own terms rather than merged into one site-wide conversion number. Zoning analysis shows which parts of a matchday or shop page get attention.
Can I compare campaigns and markets?
Funnels and journeys can be filtered by traffic source, campaign, device, country, region, and new against returning visitors, which separates the fans a campaign brought in from your existing supporters and shows whether they behave differently.
The features that do the work
Checkout Funnel Analysis & Cart Abandonment
Track and optimize your checkout funnel to reduce cart abandonment and increase conversions. Identify drop-off points and improve the user experience for a smoother path to purchase.
Core Web Vitals & JavaScript Error Monitoring
Monitor your web vitals and track errors in real-time to ensure optimal performance and user experience.
Conversion Rate Analytics & CRO Reporting
Measure the percentage of website visitors who complete a desired action, such as a purchase or sign-up. Understand the effectiveness of digital strategies and user experience across various timeframes.
A professional sports team cut checkout drop-off and sold more tickets
A professional sports team used Air360 to fix checkout drop-off in its online ticketing journey, lifting ticket conversion.