Air360 Blog

What Are Core Web Vitals? LCP, INP, CLS

Learn the 3 Core Web Vitals (LCP, INP, CLS) and how to use these essential metrics to improve your website's user experience and capture the right prospects.

Conversion Rate Optimization(CRO) 101

Learn the fundamentals of conversion rate optimization (CRO), its advantages, and how it differs from other marketing techniques to increase revenue.

What is Data Processing?

Discover what data processing is, how it works, and why it's essential for modern businesses. Learn about the 6 stages, types, tools, and real-world applications in this comprehensive guide.

What Are Website Traffic Sources?

Discover what Website Traffic Sources are and how you can use it for website performance optimization and marketing efforts.

Understanding A/B Testing - A Comprehensive Guide

A complete guide to A/B testing. Learn how to run experiments, analyze results, and make data-driven decisions to improve website performance, enhance user experience, and increase conversions. Start optimizing today!

How to Effectively Use Heatmaps

Learn how to effectively use heatmaps and maximize your website's performance.

Effective Strategies to Boost Ecommerce Sales

Learn proven strategies to boost ecommerce sales, including website optimization, SEO, customer engagement, and exceptional service. Improve conversions and grow your online business effectively.

Enhancing User Experience Through Design Principles

Discover how to enhance User Experience Through Design Principles

What is UTM and how you can use it

Discover what UTMs are and how you can use it for website performance optimization and marketing needs.

Qualitative vs Quantitative Data - What's the difference?

Learn the key differences between qualitative vs quantitative data, why both are essential for digital success, and how to use them together to enhance user experience and business strategy.

Data Segmentation - A Comprehensive Guide to Unlocking Data Insights

Learn why data segmentation is crucial for understanding user behavior, improving marketing strategies, and driving product growth.

What Is User Experience (UX)? A Friendly Introduction for Modern Teams

Learn what user experience (UX) really means, why it matters, and how to improve it. Discover a practical UX definition and tips for better digital experiences.

UX Optimization 101 - How to Make Your Website Experience Better

Boost your website’s performance with actionable UX optimization tips. Improve user experience, increase conversions, and keep visitors engaged.

What Is a Data Layer and How to use it?

Discover what data layer is and how you can use data layers.

Air360 vs Microsoft Clarity

Explore the differences between Air360 and Microsoft Clarity. Learn why Air360’s privacy-first, cookieless analytics outperforms Clarity with actionable insights, full data ownership, and proactive support to grow your business.

Create a Data-Driven CRO Strategy With No-code Tools

Learn how to enhance your website's conversion rates using data-driven strategies and no-code tools

7 Essential UX Analytics Metrics for Higher Conversion Rates

Learn the essential UX analytics metrics that can enhance user engagement and boost conversion rates across your digital platforms.

Optimizing Digital Experiences - Unraveling Multivariate Testing and A/B Testing Strategies

Continuously enhancing the user experience across digital platforms is paramount for businesses striving to captivate audiences and drive conversions. In this dynamic landscape, multivariate testing and A/B testing emerge as powerful methodologies, enabling data-driven decision-making and strategic optimization.

A/B Testing Best Practices - Essential Tips for Optimizing Your Experiments

In today's digital landscape, where customer expectations are ever-evolving, businesses must continually adapt their marketing strategies to stay ahead of the curve. Enter A/B testing, a powerful tool that empowers marketers to make data-driven decisions and optimize their campaigns for maximum impact.

Crafting a Culturally Resonant Digital Presence - The Pivotal Role of Website Design

A website that fails to resonate with the cultural nuances of its target audience risks alienating potential customers, hindering growth, and undermining brand reputation. Conversely, a thoughtfully crafted website that embraces cultural diversity can unlock new avenues for engagement, trust, and loyalty.

Elevating Your Online Business - Top 10 Payment Gateways for Exceptional Ecommerce Experiences

This comprehensive guide delves into the top 10 payment solutions tailored to enhance your online business, streamline transactions, and deliver an exceptional shopping experience for your customers.

Mastering the Art of Global Payments - A Comprehensive Guide

In today's interconnected world, businesses are no longer confined to domestic borders. The ability to facilitate seamless international transactions has become crucial for companies seeking to expand their reach, tap into new markets, and forge global partnerships.

Elevating the Online Checkout Experience - A Comprehensive Guide to Funnel Optimization

In this article, we delve into a multifaceted approach to optimizing your checkout funnel, ensuring a gratifying experience that keeps customers coming back for more.

Mastering the Art of Customer Retention - Strategies to Curb Ecommerce Churn

Customer churn, the rate at which shoppers abandon a brand or service, poses a formidable challenge that can undermine profitability and impede scalability.

Revolutionizing Data Tracking - The Rise of Server-Side Solutions

The digital landscape is evolving rapidly, and traditional client-side tracking methods are struggling to keep pace. As privacy concerns mount and browser restrictions tighten, marketers and analysts are grappling with data quality issues, lack of control, and stringent regulations.

Google's plan to block third-party tracking cookies in Chrome

Google has announced that it will disable third-party tracking cookies in its Chrome browser

3 Reasons why Air360 is a game-changer for CRO agencies

A CRO agency's value lies in proposing enhancements for conversion growth, yet the complex part often involves the groundwork needed to unearth these insights. So, your team spends too much configuring and crunching data and less time determining real solutions.

4 essential last-minute checks to maximize conversion rate this Black Friday & Cyber Monday

During these significant shopping periods like Black Friday and Christmas, the focus often lies heavily on driving traffic. However, the real impact on sales comes from how well your website converts this traffic.

Avoid re-platforming mistakes - Why UX analytics is fundamental before changing anything

In our journey through e-commerce, we've noticed a recurring scenario, businesses grappling with issues like high checkout abandonment rates or low levels of products added to the cart often decide to switch to a new e-commerce platform.

3 Steps to Master Conversion Rate Optimization for exponential business growth

Conversion Rate Optimization (CRO) is the most essential activity that your business should be involved in. It helps you convert visitors into customers and that’s the whole point of doing business, right? I mean you don’t want visitors to leave your website without converting.

The Importance of CVR Improvement in E-commerce and How to Approach It Using GA and Clarity

Google Analytics 4 (GA4) and Microsoft Clarity (Clarity) are commonly used tools for working on CVR improvement. This article examines how to approach CVR improvement using these tools while highlighting key elements.

Why Google Analytics 4 Falls Short for Effective Conversion Rate Optimization (CRO) for eCommerce

In the fiercely competitive e-commerce landscape, where clicking a button can make or break a sale, Conversion Rate Optimization (CRO) emerges as a pivotal strategy.

Maximizing Conversion - The Perfect Match of A/B Testing and Air360

This article explores how integrating Air360 eCommerce Experience Analytics with an A/B testing solution can revolutionize your conversion optimization efforts. Here are five compelling reasons why you need both tools in your arsenal.

Migrating to Google’s GA4 - 7 Headaches and How to Avoid Them

While that may not be welcome news to countless GA3 users (28.1 million websites currently use Google Analytics), the clock is ticking, and Google is urging users to migrate to GA4 immediately.

What Nobody Told You about Migrating to GA4

Migrating to Google Analytics 4 (GA4) can be daunting, especially if you are unfamiliar with the new platform. While there are many benefits to using GA4, there are some things that nobody tells you about migrating to this new platform. While GA4 is excellent for tracking ad spending and web behavior, it has some limitations when it comes to seeing what users do once they reach your site.

6 Ways to Optimize eCommerce Conversion Rates

As eCommerce grows more competitive by the minute, it is important to take the time to optimize your store to make sure you can battle the competition, increase your eCommerce conversion rates and gain revenue. Here are 6 ways to get started.

10 Ways to Reduce Customer Acquisition Costs

Brands spend an average of 12-15% of their annual revenue on customer acquisition. And since acquisition costs can quickly get out of hand and eat into the bottom line, it’s no surprise that most brands are looking for ways to reduce customer acquisition costs.

Rage Clicks - What They Are and How to Stop Them

The phenomenon where clicking on buttons or links that appear functional yields no meaningful result is called a rage click. Specifically, rage clicks occur when links fail to work, lead to 404 pages, take too long to load to be usable, or cause the site to crash.

The Future of DTC Brands is Inclusive

The purchasing power of Gen Z grows, brands are paying more attention to what makes them tick. According to a 2021 Bloomberg article, Gen Z has more than $360 billion in disposable income, an estimate that’s more than twice as large as it was a few years ago.

How to Reduce Annoying Checkout Form Fills

Form fills are a necessary part of the eCommerce checkout process. eCommerce businesses rely on them to gather required transaction data like shipping and billing addresses. Forms also help merchants achieve website conversions and gather important consumer information. For many online companies, form conversions are a key business-success metric because the information in form fills is valuable first-party data.

Investing in Paid Media vs. Investing in CRO

The cost of everything is going up. And that includes the cost of winning a new customer. Last year, the cost per lead for Google ads went up for 91% of sectors.

How A/B Testing Can Reduce Cart Abandonment

Shopping cart abandonment is one of the biggest challenges to plague today’s eCommerce businesses. In March 2021, an astonishing 80% of online shopping carts worldwide were abandoned before the purchase was completed.

Convert Upsells and Impulse Buys in Ecommerce

Seeing is selling. Brick-and-mortar locations have impulse buying and upselling down to a science. Americans spend $182.98 per month on impulse buys. From shelf placement to endcaps and checkout displays, in-person shopping is an impulse buying minefield.

What to Look for in a UX Analytics Partner

In today’s consumer-centric eCommerce marketplace, giving customers a seamless and dynamic user experience (UX) has never been more important. Optimized UX ensures customers can easily navigate a website, quickly find what they need and buy it.

What eCommerce Brands Need to Know about Customer Acquisition

The most significant challenges facing eCommerce brands can be distilled into two essential questions How do we drive visitors to our website (customer acquisition strategy) and then convince them to complete the checkout process (conversion strategy)?

8 Ways to Optimize Your eCommerce Conversion Rate

As the eCommerce space grows more competitive by the minute, it is important to take the time to optimize your store to make sure you can battle the competition and increase your eCommerce conversion rate. Here are 8 ways to get started.

10 Email Marketing Tips to Increase Conversions

Impressively, email marketing is still 40 times more effective at reaching your target audience than social media marketing efforts. Perhaps even more incredibly, the number of emails sent and received annually has increased every year since 2017, with 333.2 billion emails sent every day in 2022.

Personalise and Target New Customers with First-Party Data

Data is the lifeblood of any business. You collect data about your revenue, merchandise, promotions, marketing, website and perhaps most importantly, your customers.

Leverage CRO for Stability in Unpredictable Times

Retail and eCommerce merchants are being squeezed between shifting customer demands and supply chain headaches. One way to steady the ship is to leverage CRO tools to make sure your online experience is top-notch.