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Conversion Rate Performance

Measure the percentage of website visitors who complete a desired action, such as a purchase or sign-up. Understand the effectiveness of digital strategies and user experience across various timeframes.

Dashboard screenshot showing checkout funnel analytics

What is Conversion Rate Performance?

Conversion Rate Performance measures the percentage of website visitors who complete a desired action, such as a purchase or sign-up. Understand the effectiveness of digital strategies and user experience across various timeframes.

Why check Conversion Rate Performance?

Tracking Conversion Rate Performance is crucial for optimizing digital assets and driving business growth. It helps identify high-performing areas and those needing improvement, enabling data-driven decisions to enhance user journeys.

Common questions

Everything you need to know

Improving conversion rate involves a continuous process of analysis, hypothesis generation, testing, and implementation. Understand how your conversion rate is performing using Air360's Overview, and find opportunities to optimize with our zoning analysis, session replay.
Key metrics for tracking Conversion Rate Performance include the overall conversion rate, conversion rate by traffic source, conversion rate by device type, conversion rate by landing page, and conversion rate by user segment. Understand all the required Conversion rate performance on Air360.
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