We rebuilt Air360 to give you answers, not data. See why and how →

Voice of Customer

Your users are already telling you what's wrong.

Collects direct feedback from your users on-site, then connect every response to session replays and behavioral data so you can see exactly what caused the friction.

Three steps.
One complete picture.

Step 01. Collect

Hear it.
Directly.

A discreet feedback tab sits at the edge of your site will always be there when it matters. One click and your user can report a bug, flag a problem, or share an idea.

  • Triggers on frustration signals
  • Collect Problem, Bug, Idea from the user
  • No friction, no form builder, no extra setup
yourstore.com/checkout
Feedback
Tell us what you think.
There's a problem

Add to cart isn't
working for me!

Feedback
All Problems Ideas
Problem
🇪🇸 Feb 2 · Android · Firefox · Cart
The checkout button doesn't work...
Other
🇳🇱 Feb 2 · iOS · Safari
Can't find the return policy...
Idea
🇫🇷 Feb 1 · Windows · Chrome · Mobile
Would be great to have a...
Step 02. Analyze

Cut through
the noise.

Every response arrives enriched with country, device, browser, page context. Filter by type. Spot the pattern. That checkout issue hitting Android users on Firefox in Spain? You'll see it before it costs you another sale.

  • Enriched with country, platform & browser automatically
  • Filter by type: Problem, Bug, Idea
  • Surface recurring patterns instantly
Step 03. Replay

Watch the moment
it broke.

Feedback links to a session replay or users view to understand how the user moved. One click and you're watching the exact moment it happened. Spot the failed payment, the button that vanished, the error no one logged. See what they experienced.

  • Response linked to a session replay or user view
  • See errors, hesitation, rage clicks in full context
  • From their words to the evidence with one click
Home Cart Checkout
Feedback
Bug
Payment failed
2 min ago
Idea
Checkout UX
5 min ago
?
Return policy
12 min ago
Bug
Button broken
20 min ago
Checkout
Email
user@email.com
Payment
•••• •••• •••• 4242
Place Order
Payment failed. Please try again.
Session Details
Session ID #45678
Location Los Angeles
Device Chrome · Desktop
Duration 20m 13s
Errors 1 — Payment Failure
1.25×
02:14 / 04:52

What is Voice of Customer (VoC)?

Voice of Customer is a way to collect direct, in-context feedback from your website visitors, through targeted widgets and surveys, so you can hear exactly what's frustrating them or stopping them from converting. It turns guesswork into first-hand evidence.

Why does VoC change everything?

Data tells you what is happening, but your users tell you why. Closing that gap is where real optimization starts. Pair feedback with session replays and behavioral data, and you stop assuming. You start fixing what actually matters.

Everything you need to know

Most survey tools collect feedback in isolation. Air360 ties every response directly to the user's session, so you can watch exactly what they experienced before they clicked "frustrated". Context changes everything. You're not reading a complaint, you're watching the crime scene.
The widget appears only once per user, and you control the trigger on frustration signals, after a specific interaction, at a drop-off point, or at any step in your funnel. You're targeting the moments that matter, not interrupting every visit.
Not at all. VoC is equally powerful for validating what's working, so you can understand why users do convert, and replicate those conditions across more of your funnel. The same insight loop that fixes bugs also scales what's already performing.
No. The widget is lightweight and loads asynchronously and your Core Web Vitals stay intact. The feedback tab is discreet by design, appearing only when the user chooses to engage. It's built to listen, not to interrupt.
Ready to start listening?

Stop wondering why users leave.
Start knowing.

Join teams who use Air360 VoC to turn user frustration into actionable insight. And insight into revenue.